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Guide: How to Resell Women’s Footwear to Earn Money

The global footwear market is a thriving industry, projected to reach a revenue of $138 million by 2025. Reselling shoes online can be a profitable business idea, especially if you focus on providing comfortable and stylish women’s footwear. With the increasing demand for environmentally friendly materials and the growing awareness of health and fitness, the market for leather shoes and sneakers is expanding rapidly. Additionally, the Asia-Pacific region’s rising disposable incomes are driving the fast-paced growth of the women’s footwear segment. The potential for earning money is significant, with an average online shoe store generating over $100,000 in pure in-house profits.

how to resell women’s footwear to earn money

Key Takeaways:

  • Reselling women’s footwear online can be a lucrative business venture.
  • Focusing on comfortable and stylish shoes can attract customers.
  • Leather shoes made of environmentally friendly materials have a significant market share.
  • The sports segment, especially sneakers, is experiencing rapid growth.
  • The women’s footwear segment has the highest growth rate, fueled by disposable incomes in the Asia-Pacific region.

Why Start a Shoe Reselling Business Online

Starting a shoe reselling business online can be a lucrative opportunity in today’s market. With the high demand for fashionable footwear, selling shoes online allows you to reach a wider audience and potentially earn higher profits. There are numerous platforms available where you can sell your shoes both new and used, such as Amazon, eBay, Kixify, Flyp, The RealReal, StockX, Craigslist, and Etsy. It’s important to choose the right platform based on your target audience and the type of shoes you want to sell.

resell shoes online

Reselling shoes online offers several advantages. Firstly, you have the opportunity to tap into a global market and connect with customers from all over the world. This expands your customer base and increases your chances of making sales. Additionally, the online marketplace provides convenience for both buyers and sellers. Customers can browse and purchase shoes from the comfort of their own homes, while sellers can manage their business from anywhere with an internet connection.

Another benefit of starting a shoe reselling business online is the flexibility it offers. You can set your own working hours and scale your business as you see fit. Whether you want to start small or go all-in, the online platform allows you to adapt your business to your preferences and goals. Furthermore, the potential for high profits is enticing. By sourcing shoes at lower prices and selling them at a profitable margin, you can generate substantial income.

How to Get Started Reselling Shoes Online

If you’re interested in starting a shoe reselling business online, there are a few key steps to get you started. First, you’ll need to have a clear business plan and decide what type of shoes you want to sell. Are you going to focus on a specific niche, such as sneakers or luxury shoes? Once you have a niche in mind, you can start researching wholesalers and distributors to source your inventory. This will ensure that you have a wide variety of options to offer your customers.

Next, you’ll need to decide how you want to sell your shoes online. Building your own website can give you complete control over your branding and customer experience. However, it can be more time-consuming and expensive to set up and maintain. Alternatively, you can use existing online marketplaces such as Amazon, eBay, or StockX. These platforms already have a large customer base and can help you reach a wider audience.

Regardless of the platform you choose, it’s essential to provide quality customer service. This includes having a user-friendly website design, offering multiple payment options, and efficient shipping methods. Customers will appreciate a seamless experience from start to finish. Additionally, stay up to date with current shoe trends and use relevant keywords to attract the right customers to your listings.

Table: Pros and Cons of Building a Website vs. Using Online Marketplaces

Building a WebsiteUsing Online Marketplaces
ProsComplete control over brandingAccess to a large customer base
Ability to customize the customer experienceLower setup and maintenance costs
Potential for higher profit marginsExisting infrastructure for payments and shipping
Increased visibility and potential for sales
ConsHigher setup and maintenance costsLess control over branding
Requires more time and effort to establishPotential for higher fees and competition

Starting a shoe reselling business online can be an exciting and profitable venture. By following these steps and staying dedicated to providing quality products and service, you can establish a successful online presence and sell shoes to customers around the world.

get started reselling shoes online


What types of shoes should I sell online?

It’s important to research current trends and identify types of shoes that have high demand. Focus on providing comfortable and stylish footwear, including leather shoes made of environmentally friendly materials.

Which platforms are best for selling shoes online?

There are several popular online marketplaces where you can successfully sell shoes, such as Amazon, eBay, Kixify, Flyp, The RealReal, StockX, Craigslist, and Etsy. Choose the platform based on your target audience and the type of shoes you want to sell.

How can I optimize my shoe listings?

Take clear and attractive pictures of the shoes from different angles, including the soles. Write detailed descriptions including brand, manufacturer, size, and condition of the shoes. Use keywords to improve search visibility and consider starting with competitive prices.

What are effective marketing strategies for selling shoes online?

Build a social media presence, create engaging content showcasing your shoes, and use targeted advertising to reach specific demographic groups. Utilize hashtags, relevant pages, and profiles to increase organic exposure.

How can I manage shipping costs in a shoe reselling business?

Buy packing materials in bulk, use cost-effective shipping options, and offer lower rates for multiple purchases. Cut boxes to size and use economical listing options to minimize expenses.

What are key considerations in reselling shoes online?

Stay updated with the latest shoe fashion trends, conduct thorough research, choose the right platforms, optimize your listings, and provide exceptional customer service. Building trust and loyalty with customers is crucial.


Reselling women’s footwear online can be a profitable business venture if you approach it with the right strategies. The global footwear market offers ample opportunities for entrepreneurs to tap into the growing demand for stylish and comfortable shoes. By following the steps outlined in this guide, conducting thorough research, and choosing the right platforms to sell on, you can start your own successful shoe reselling business and earn money.

Remember to stay updated with industry trends to ensure you are offering the most in-demand products. Optimize your listings by taking clear and attractive pictures, writing detailed descriptions, and using relevant keywords to improve search visibility. Leverage effective marketing strategies to reach a wider audience, build a social media presence, and create engaging content. Additionally, manage your shipping costs by using cost-effective options and being mindful of packaging materials and fees.

By implementing these strategies and continuously refining your approach, you can maximize your profits in the shoe reselling business. With determination and a strong business plan, you can establish yourself as a trusted seller and provide customers with the fashionable footwear they desire.