You’ve probably seen them before. The videos where a YouTuber is talking about a new product they’ve been sent to try, and then at the end they say something like, “This video is sponsored by…”
So how much do YouTubers get paid for sponsored videos? And how do they decide which sponsors to work with? We asked some of our favorite YouTubers to find out.
How Much Do YouTubers Make From Sponsored Videos?
Brand ambassadorship can be a very lucrative business for YouTubers. In fact, many of them charge anywhere from $10 to $50 for every 1,000 views their sponsored video receives. That’s not too shabby when you consider that the median amount per view is only $0.089.
Now, there are a few different ways that brands can work with YouTubers. There’s the fully integrated video, where the YouTuber will mention the brand or product in their regular video and then post it on their channel. This option tends to be the most expensive, as YouTubers can command a higher rate since there’s more exposure and opportunity for click-throughs.
Then there’s the standalone sponsored video, which is just what it sounds like— a video that’s solely sponsored by a brand and doesn’t have any ties to the YouTuber’s regular content. Finally, there are shout-outs, which are short, unskippable mentions at the beginning or end of a video.
Factors That Determine Payment for Sponsored Videos
When a YouTuber is approached by a brand to create a sponsored video, the first thing they need to figure out is how much they should be paid. The payment that a YouTuber receives for a sponsored video can vary greatly, and there are a few factors that play into it.
One of the most important factors is the reach of the YouTuber. Brands are more likely to pay more for a sponsored video from a YouTuber with a large audience, as they know their message will be seen by more people. The size of the audience is not the only factor that brands take into account when determining how much to pay a YouTuber, however.
The tone of the channel and the type of content that is produced are also considered. If the channel largely produces comedic videos, for example, a brand may be hesitant to sponsor a video, as it may not align well with its image. In contrast, if the channel produces more lifestyle or instructional videos, then it may be more likely to sponsor offers.
Strategies for Earning Money Through Sponsored Videos
Now that we know how much YouTubers get paid for sponsored videos, let’s discuss some strategies for earning money through them.
One way to make money through sponsored videos is to partner with brands that fit with your audience. For example, if you have a beauty channel, you might partner with a skincare brand. This way, both you and the brand benefit from the partnership.
Another way to make money through sponsored videos is to charge a flat fee or a percentage of the product’s cost. This is a good option if you want to promote a specific product.
Finally, you can also offer sponsorships in exchange for free products. This is a popular option among YouTubers because it allows them to try out new products without having to pay for them.
Costs Involved in Creating and Promoting Sponsored Videos
The cost of a YouTube-sponsored video can vary greatly depending on a number of factors, but the biggest one is the YouTuber’s subscriber count. Generally speaking, the more subscribers a YouTuber has, the more they can charge for a sponsored video.
Other factors that can affect the cost of a YouTube-sponsored video include:
– The length of the video – longer videos will obviously cost more to produce
– The production value – videos with higher production values (eg. animation, special effects) will cost more to produce
– The level of engagement – videos that are more likely to generate discussion and engagement (eg. challenges, reactions) will cost more to produce
As you can see, there are a lot of factors that go into how much a YouTuber can charge for a sponsored video. It’s not just as simple as saying “YouTubers with 1 million subscribers can charge $10,000 per video”.
Risks of Accepting and Rejecting Sponsored Video Opportunities
There are a few risks associated with sponsored videos, both in terms of accepting and rejecting opportunities.
If you accept a sponsored video opportunity and then produce a low-quality video, it reflects badly on both you and the brand. This could result in less opportunities in the future.
On the other hand, if you reject too many sponsored video opportunities, you run the risk of irritating brands and missing out on potential earnings. It’s all about finding a balance that works for you.
Steps to Take to Secure Higher Paying Sponsorship Deals
Now that you know the basics of what goes into a sponsorship deal, and what kind of money you can expect to make, it’s time to start thinking about how to get bigger and better deals. Here are a few things you can do:
– First, take a look at your channel and your audience. Are you creating content that is appealing to brands? If not, it might be time to reconsider your strategy.
– Second, reach out to brands that you think would be a good fit for your channel and see if they’re interested in working with you. Make sure you have some solid figures to back up your pitch.
– Finally, remember that it’s not all about the money. Sometimes, a smaller sponsorship deal from a brand that is a good fit for your channel can be more beneficial than a bigger deal from a brand that isn’t as well-aligned with your content.
By following these steps, you’ll be on your way to securing higher-paying sponsorship deals and taking your YouTube channel to the next level.
What Are The Types Of Sponsored Content?
Sponsored content is a type of advertising created by a sponsor or brand to market its product or service. It can take many forms, such as sponsored mentions on social media, fully integrated videos on a YouTube channel, or even YouTube sponsorship from YouTubers. Usually, companies pay compensation to the YouTuber for creating and promoting the sponsored content. This compensation may be in the form of money, products, services, or any combination of those three.
Youtubers charge brands for what kind of sponsored content they create and make sure that it resonates with their audience. Youtube sponsorship offers YouTuber’s various opportunities to create high-quality content that increases brand awareness while also helping brands reach out to wider audiences. The most common type of sponsored content includes videos, reviews, podcasts and articles related to the brand’s product or services. This type of sponsorship is beneficial for both the company and the YouTuber as it allows them to share their experiences while also allowing brands to engage with customers.
Conclusion: How much do YouTubers get paid for sponsored videos
Sponsored videos are a great way for youtubers to make some extra cash. However, the amount youtubers get paid for sponsored videos varies greatly. Some youtubers get paid a lot, while others only make a few bucks.
Sponsored videos can be a great way to make some extra money, but youtubers should be careful not to endorse products they don’t believe in. If youtubers start endorsing products they don’t believe in, their viewers will start to lose trust in them.
