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AppSumo Review and Lifetime Deal 2023

Established in 2011 by Noah Kagan, AppSumo is a go-to platform for entrepreneurs and small business owners who want to discover, buy, and utilize new software at heavily discounted prices. From marketing tools to productivity apps, AppSumo offers a wide array of resources that cater to various business needs.

AppSumo Review

Core offerings

AppSumo brings exclusive deals on lifetime and yearly plans for SaaS products and digital tools that can save users hundreds, if not thousands, of dollars. With a massive community of over a million users, AppSumo has built a strong reputation for curating high-quality software and providing exceptional customer support.

Advantages of AppSumo

Cost savings

One of the most significant benefits of using AppSumo is the cost savings it offers. AppSumo partners with software companies to provide exclusive deals, usually at 50-90% off the regular price. This allows users to access premium software at a fraction of the cost, making it an excellent resource for startups and small businesses with tight budgets.

Access to exclusive deals

Many deals on AppSumo are exclusively available through their platform, meaning users get access to tools and resources not found anywhere else. These deals often include additional bonuses, such as free upgrades, extended support, and complimentary add-ons.

Frequent promotions

AppSumo frequently runs limited-time promotions, providing users with even greater discounts and incentives. These promotions are usually seasonal or tied to specific events, ensuring that there’s always something new and exciting to discover.

AppSumo Marketplace

Tools and resources

The AppSumo Marketplace is a hub for various tools and resources, ranging from marketing and sales to design and productivity. The marketplace offers deals on software, e-books, courses, and more, giving users access to a diverse range of products to help them grow their businesses.


AppSumo’s offerings are organized into several categories, including:

  1. Marketing and Sales
  2. Design and Productivity
  3. Development and IT
  4. Finance and Accounting
  5. Human Resources and Legal

This organization makes it easy for users to find the tools they need, tailored to their specific requirements.

AppSumo Plus and Briefcase

Benefits of AppSumo Plus

For a yearly fee, AppSumo Plus subscribers enjoy additional perks such as 10% off all purchases, access to exclusive deals, and early access to new offers. This subscription is ideal for entrepreneurs and businesses who plan to make regular

purchases on the platform, as the savings can quickly add up.

Briefcase overview

AppSumo Briefcase is a subscription-based service that grants members access to a curated selection of premium software tools. For a monthly fee, users can enjoy an all-in-one software suite, which can be a cost-effective solution for businesses looking to streamline their operations and minimize expenses.

Case studies


Many startups have found success using AppSumo, as it allows them to access premium software and tools at a fraction of the cost. This can help them allocate resources more efficiently, enabling them to scale their businesses faster and more effectively.


AppSumo has also proven to be a valuable resource for agencies, as it offers a wide range of tools that cater to various aspects of agency work, from project management to social media marketing. The platform’s deals on software and resources can help agencies improve their operations and provide better services to their clients.

Pros and Cons


  1. Significant cost savings on premium software and tools
  2. Access to exclusive deals not found elsewhere
  3. Wide range of products catering to various business needs
  4. Frequent promotions and discounts
  5. Active community and responsive customer support


  1. Some deals may have a limited duration or availability
  2. Quality of products may vary
  3. Not all tools and resources may be suitable for every business

Frequently Asked Questions

1. How often does AppSumo release new deals?

AppSumo releases new deals regularly, typically several times a week. This ensures that users always have access to fresh and exciting offers.

2. Can I get a refund for a product I purchased on AppSumo?

AppSumo offers a 60-day money-back guarantee for all purchases made through their platform. If you’re not satisfied with a product, you can request a refund within this timeframe.

3. What is the difference between AppSumo Plus and AppSumo Briefcase?

AppSumo Plus is a yearly subscription that offers additional perks and discounts on AppSumo purchases, while AppSumo Briefcase is a monthly subscription that grants access to a curated selection of premium software tools.

4. Are there any restrictions on the number of deals I can purchase on AppSumo?

While there are no specific limits on the number of deals you can purchase, some deals may have a cap on the number of licenses or redemptions available. It’s essential to read the terms and conditions for each deal to understand any restrictions that may apply.

5. Can I suggest a product or tool for AppSumo to feature?

Yes, AppSumo encourages users to suggest products or tools they’d like to see featured on the platform. You can submit your suggestions through the AppSumo website.

In conclusion, AppSumo is an invaluable resource for entrepreneurs, startups, and small businesses looking to access premium software and tools at a fraction of the cost. With its wide range of offerings, frequent promotions, and active community, AppSumo has become a go-to platform for those seeking to grow and scale their businesses. However, it’s important to carefully evaluate each deal and ensure it aligns with your business needs and goals .

How to Make the Most Out of AppSumo

To truly maximize the benefits of using AppSumo, it’s essential to follow some best practices that can help you get the most value from the platform.

Stay updated on new deals

Ensure that you subscribe to AppSumo’s email newsletter or follow them on social media to stay informed about new deals and promotions. By staying in the loop, you’ll be able to take advantage of the best offers as soon as they become available.

Do thorough research

Before purchasing any deal, it’s crucial to do your research to determine whether the software or tool is suitable for your business. Read reviews, explore the product’s website, and seek out opinions from other users who have experience with the product. This will help you make an informed decision and ensure you’re investing in a product that will truly benefit your business.

Leverage the AppSumo community

AppSumo has an active and engaged community of users who can provide valuable insights, tips, and advice. Make use of the platform’s forums, Facebook group, and other community resources to learn from fellow entrepreneurs and share your experiences.

Monitor your software usage

It’s essential to regularly assess the software and tools you’ve purchased through AppSumo to ensure they’re being used effectively. This can help you identify any gaps in your software suite or opportunities to streamline your processes.

Provide feedback and suggestions

AppSumo encourages users to provide feedback on their experiences with the platform and suggest new products or tools they’d like to see featured. By actively participating in the AppSumo community and sharing your thoughts, you can help improve the platform and shape its future offerings.

Final Thoughts AppSumo Review

AppSumo is a powerful platform for businesses and entrepreneurs seeking cost-effective access to premium software and tools. By staying informed about new deals, doing thorough research, and engaging with the AppSumo community, you can make the most of the platform and ensure that you’re investing in resources that will truly benefit your business.

As with any tool or resource, it’s important to remember that AppSumo is just one piece of the puzzle when it comes to growing and scaling your business. While it can help you save money and access valuable resources, it’s essential to have a solid business strategy, clear goals, and a dedicated team in place to achieve long-term success. i love SEO tools form AppSumo